Nexen Tire Supplies OE Tires for Hyundai's Flagship SUV Palisade

- N'FERA Supreme S Delivers Premium Ride Comfort and Performance with Cutting-Edge Technology

SEOUL, South Korea (February 10, 2025) – NEXEN TIRE, a leading global tire manufacturer, has announced that the company has been named the official original equipment (OE) tire supplier for the latest model of Hyundai’s flagship SUV, the Palisade. The supplied tire, the ‘N’FERA Supreme S,’ is an all-season tire designed for high-performance and premium vehicles, providing both exceptional driving performance and riding comfort.

For the first time, NEXEN TIRE is supplying OE tires for the Hyundai Palisade. This demonstrates that its technology and quality are regarded as suitable for a flagship vehicle. As the demand for SUVs and premium cars develops, NEXEN TIRE’s high-value product sales have increased. This supply is a clear illustration of the company’s strategy of creating affordable, high-quality tires working successfully.

NEXEN TIRE has applied advanced technologies, including artificial intelligence (AI), to enhance ride comfort and performance on the ‘N’FERA Supreme S’, which is developed for a flagship SUV. In particular, the tire features an AI-driven data noise reduction tread pattern design, that successfully reduces road noise and vibrations to ensure a comfortable driving experience.

To maximize grip, load distribution technologies and a 4D compound were used to optimize the tire for high-performance and heavy-duty vehicles. This enhances driving performance by delivering stability over long distances and at high speeds while minimizing driver fatigue. To offer even better performance even when the tire is 50% worn, pattern shape retention technology has been used. Furthermore, an aerodynamic sidewall design has been implemented to reduce air resistance and increase fuel efficiency.

The move comes after NEXEN TIRE has been continuously expanding its collaboration with global automakers, including Hyundai Motor Company, helping the company increase brand recognition in the global market. Since 2012, NEXEN TIRE has been supplying original equipment (OE) tires to key automakers in Europe and the United States. As a result, within a short period, it has established itself as a reliable and quality tire supplier for leading global OEMs.

“Being chosen as the OE tire supplier for the Palisade, overcoming competition with leading global tire manufacturers, is an encouraging milestone,” said Travis Kang, Global CEO of NEXEN TIRE. “We will increase our global competitiveness through strategic relationships with Hyundai Motor Company and other automakers.”

About NEXEN TIRE

NEXEN TIRE, established in 1942, is a global tire manufacturer headquartered in South Korea. NEXEN TIRE, one of the world’s fastest growing tire manufacturers, currently interacts with approximately 150 countries around the world and owns four manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Žatec, the Czech Republic has also begun operation in 2019. NEXEN TIRE produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. NEXEN TIRE supplies OE tires to global premium car makers in various countries around the world proving its quality and technology of its products. Additionally, the company achieved a grand slam of the world’s top 4 design awards in 2014 for the first time amongst the various tire makers in the world.

For more information, please visit http://www.nexentire.com/international/