DIAMOND BAR, Calif. (July 31, 2018) — When it comes to rock crawling, extreme off-roading and navigating the snow during winter months, not all tires are created equally . As a leading high-performance tire manufacturer, America’s fastest-growing performance tire brand, Nexen Tire America Inc., took its recent entrance into the hardcore off-road industry very seriously. Nexen brought together a group of America’s most talented team of experienced engineers to design the incredibly tough, premium performance Roadian MTX Mud Terrain Xtreme tire. Although most off-road tires have dual sidewalls, Nexen carried the load-bearing tread pattern from the top of the tire over the side wall providing even strong gripping power. With an F-load rating on all flotation sizes and exceptional low air pressure performance, the Roadian MTX can be aired down to extremely low PSIs with reduced risk of rollover and the best part -- no bead lockers required.
Understanding the Art of Rock Crawling: Created for the adventurer who values accomplishment - and not necessarily speed - rock crawling is a fun sport that can be practiced with a Jeep, RAZR, ATV or another off-highway vehicle (OHV). No matter what vehicle is tackling the trail, or in this case, vertical rock crawling, drivers need to practice some basic tire performance and safety tips to get the most out of their tires that help prevent dangerous rollovers.
Why drive normally when you can drive…vertically?
“When designing the Roadian MTX, we wanted to offer a tire that was great not only for traditional off-roading activities, but that would also serve the rock crawling community,” says Kyle Roberts, senior director of marketing at Nexen Tire America Inc. “This is trickier than it sounds, because an off-road tire needs to be able to handle any terrain thrown at it – from pavement to sand dunes and vertical rocks – at any level of inflation. Not many tires perform well “aired down,” but from what I’ve been hearing from customers already, the Roadian MTX is definitely delivering.”
Preferred by off-road enthusiasts, the Nexen Roadian MTX features distinctively designed dual sidewalls - Beast and Machine - giving the customer the freedom to choose the look that best represents their lifestyle and vehicle. The Roadian MTX also boasts 3-ply sidewall protection for better stability and durability, burly lugs for maximum grip and aggressive traction, patented block positions to reduce tire noise when transitioning from rocks to mud to the street and an F Load on all flotation sizes. The Roadian MTX is available in 35 sizes ranging from to 265X75R16 to 37X13.50R22.
• New mobile app allows dealers to easily manage sales cycle from start to finish
• Locator feature on consumer side of app connects customers with nearest dealers and allows consumers to request an appointment
• Nexen is committed to providing more support by bringing consumers directly to nearby dealers
-- Nexen Shares Important Tire Features That Can Make or Break an Off-Road Adventure --
-- Highly Successful Program Reduces Tier 1 Unit Goal from 100 to 70 – Gives Dealers More Ways to Earn Double Payouts –